News
April 10, 2025
5 DSO Growth Strategies to Watch in 2025: Key Trends for Dental Support Organizations
Han Jing, CEO @ IrisMed

As the dental industry evolves, Dental Support Organizations (DSOs) are refining their growth strategies to expand their reach, enhance patient care, and support affiliated dentists. Each DSO has a unique approach to scaling operations. Here’s a closer look at the top 5 DSO growth strategies to watch in 2025:

1. Straine Dental Management: Focus on Strategic Acquisitions

Straine Dental Management aims to foster long-term partnerships with like-minded organizations. CFO Jeff Staser reveals that the company is focused on acquisitions that build lasting equity growth rather than short-term gains. Their strategy is centered on sustainable expansion, positioning them for long-term success in the DSO space.

2. Allied OMS: Infrastructure Investment and New Opportunities

Allied OMS had a game-changing year in 2024 with its first round of outside capital funding. CEO Dan Hosler explains that this financial boost has empowered the company to acquire new practices, recruit additional residents, and open its first de novo location. Allied OMS plans to focus on building its infrastructure and replicating the success of these new ventures.

3. The Aspen Group: Expansion Through Access to Care and Orthodontics

The Aspen Group is doubling down on expanding access to care and investing heavily in orthodontics. Chief Commercial and Brand Officer Ash ElDifrawi emphasizes the importance of increasing the number of locations and helping doctors integrate cutting-edge technology. Aspen Dental plans to integrate these advancements into everyday practice to improve patient care in 2025.

4. North American Dental Group: Joint Ventures for Long-Term Engagement

North American Dental Group is prioritizing joint ventures to keep partner dentists engaged over the long term. CEO Paul Reda points out that this strategy addresses the challenge of dentist retention by providing long-term career pathways for doctors. By acquiring smaller DSOs and absorbing practice groups, North American Dental Group plans to add 40–50 new locations to its existing roster of over 230 practices.

5. U.S. Oral Surgery Management: Dual Growth Strategy

U.S. Oral Surgery Management is adopting a dual growth strategy for 2025: organic expansion and mergers and acquisitions (M&A). COO Alisa Ulrey shares that the organization is focused on optimizing operations and strengthening referral networks. This approach aims to help existing practices grow while also expanding its network of partner practices.

The Future of DSO Growth: Expansion Through Innovation and Partnership

As the dental industry continues to evolve, DSOs are embracing a range of strategies to stay competitive and provide quality patient care. Whether through acquisitions, joint ventures, or technology investments, these organizations are laying the foundation for sustained growth in 2025 and beyond.

By adopting forward-thinking strategies, leading DSOs are positioning themselves for long-term success, strengthening their competitive edge, and providing a higher standard of care for their patients.

Stay ahead of the curve by following these industry-leading growth strategies and watch for these DSOs as they continue to shape the future of the dental care industry in 2025.

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